Reach - Maximise your business presence in the education sector
Market to over 25,000 schools nationwide
Incensu targets the whole of the education sector including primary, secondary, independent and special schools, nurseries, colleges and universities. Marketing correctly to such a large number of education sector institutions can result in a huge boost to business and revenue for companies on the Incensu Register.
Incensu understands the most effective ways of reaching all areas of the education sector through:
- Structured e-mail marketing campaigns to over 25,000 education settings nationwide
- Comprehensive marketing and PR strategy developed by one of the country’s leading education PR specialists, ensuring the Incensu Register is well publicised in national educational publications.
- Strong strategic partnerships with key educational bodies such as the National Association of School Business Management (NASBM), the National Association of Headteachers (NAHT), The School Bus and School Business Manager forums.
- Content marketing via a wide range of social media including incensu's own well established education networks
- Direct communication with School Business Managers and Headteachers via conferences, shows, events and school visits.
- Incensu's 'In Control' magazine - the publication for UK education budget holders
Incensu is a service built by the School Business Manager profession. It is the register at the centre of School Business Management ensuring your company profile is getting seen by the right financial decision makers in the education sector.
Academies - Advertise to academies who have greater control over their budget
Over half of England’s secondary schools are now academies
Academies are publicly funded schools which operate outside of local authority control. Through the Academies Bill, the coalition government want all schools to have the chance of becoming academies. Figures published by the Department for Education (DfE) reveal as of 1 March 2015 there are 4580 academies open in England and Wales, an increase of around 900 from the same time last year.
Academies are funded directly from central government. This gives them much greater control over their budgets to best benefit their students therefore opening up even greater opportunities for companies.
Collaboration is a key word for academies. They have to ensure they share expertise with other schools and the wider community. The DfE expect all academies to work with other schools to raise standards. Incensu supports schools in being able to share best practice in terms of getting best value for money and quality of products and services by sharing their experiences of companies working with them.
Targeted - Targeted marketing of Headteachers and School Business Managers
Headteachers and School Business Managers hold the purse strings for large school budgets
Headteachers and School Business Managers hold the purse strings for large school budgets. Incensu recognises it is essential that marketing is targeted specifically at the people responsible for making financial decisions on spending and appreciate the additional role of middle leader influencers.
There has been a significant increase in the number of School Business Managers and the number is rising rapidly. Figures published by the National College for School Leadership and The Training and Development Agency for Schools show over 5000 School Business Managers have been trained since 2002. They are playing a greater role in 21st Century schools where responsibility and accountability for finance, resources and facilities management has increasingly been devolved to schools.
Incensu's marketing campaigns are specifically targeted at supporting Headteachers and School Business Managers in the procurement of products and services. Ongoing consultation with Senior Leaders in schools features highly for Incensu to ensure the website is providing the level of service they demand.
As busy professionals recommendations on companies with the right experience of working with schools is essential, saving them the time and energy it takes to find and check companies out for themselves. Finding a company who already has a good reputation of work with other schools is also advantageous when justifying financial decisions to school governors.
Growth - A great time to boost your revenue in the education sector
Spending on education set to reach over £90bn by 2016
There has never been a better time to grow your business in the education sector. Government spending on Education has risen by over £25bn over the past decade to £88bn in 2014. This is set to increase further to over £90bn in 2016. Those companies understanding the opportunities these figures give rise to will appreciate the importance of ensuring that they are focusing their efforts on effective education marketing.
Alongside this schools are becoming increasingly aware of Socially Responsible Procurement (SRP) which despite being in its infancy shows no signs of disappearing. The reality for schools is that they will be keen to take greater responsibility over the types of company they use, demanding more local suppliers and contractors and environmentally considerate businesses. This offers many smaller companies the opportunity to secure contracts in more schools.
There remains fierce competition for companies to get their products and services into schools so if you are going to grow your business further in the education sector you need to stand out above the competition. The good news is that there are very effective ways of doing this if you are a reputable company with a good understanding of the changes to modern school procurement. There is nothing better than a recommendation to grow your business and this needs to be where your marketing efforts are concentrated. Incensu provide the optimum marketing opportunity to do this with the platform of choice for schools to rate and review suppliers.
In the current economic climate you need every penny your company spends on marketing to the education sector to be working harder for you. It is now not good enough for companies to purely be listed in a directory of companies willing to advertise to schools.
School Leaders want to know which of these companies come recommended by their counterparts in other schools, whether they represent good value for money; is the quality of their product; service or workmanship of high quality and how reliable they are for working within the constraints of an educational setting. It is these recommendations that will help grow your business in the education sector.